As the festive season of 2023 draws near, homeowners in Pembrokeshire and West Wales are considering the optimal time to list their properties. Contrary to the usual trend of waiting until the new year, insights from the UK’s leading property portals Rightmove and Zoopla highlight the advantages of getting ahead of the market by preparing to sell before Christmas.
1. The Boxing Day Surge in Property Interest: The period starting from Boxing Day has become a pivotal time for the property market. Rightmove’s statistics show a remarkable 54% increase in property browsing following Christmas Day in previous years. Similarly, Zoopla anticipates a significant 60% month-on-month increase in visitors, with an 80% boost in applicant and valuation leads during the festive season extending into January. By listing your property before this peak time, it ensures maximum visibility to a large pool of potential buyers.
2. Perfect Timing for Your Listing: Arranging for property photographs and listings before the Christmas decorations go up keeps your listing fresh and appealing when it goes live. This period is also typically quieter for estate agents, allowing for more focused and effective marketing of your property.
3. Capitalising on Seasonal Market Dynamics: The holiday season often brings about a reflective mindset among potential buyers, making it a prime time for house hunting. Positioning your property in the market just before this wave of buyer activity can significantly increase the chances of a quicker and more profitable sale.
4. Securing a Strategic Advantage as a Seller: By successfully securing a buyer early in the new year, you transition into a ‘power buyer’. In a competitive market, having your current home already in the process of being sold (subject to contract) can give you a considerable advantage when looking for your next property.
5. Utilising Peak Web Traffic Trends: The increased web traffic observed on property portals during the festive season is a clear indicator of heightened buyer interest. Rightmove’s data, showing over 51 million visits between Boxing Day and the first working day of the new year, underlines the potential reach and exposure your property can achieve during this period.
In summary, listing your property before Christmas presents a unique opportunity to tap into the increased buyer activity and heightened market interest. At Bryce & Co, our expertise in the Pembrokeshire and West Wales property market positions us perfectly to guide you through this advantageous period, ensuring your property stands out to potential buyers.
To learn more about how to make the most of this season’s selling advantages, contact Dan from Bryce & Co today on 01437 620 220 to arrange a free no-obligation, valuation.
